British Airways UK September Sale
Brand USA has partnered with British Airways to drive incremental visitation to the United States through a high-impact, commercially focused marketing program designed to inspire consideration and convert travel demand. The program leverages British Airways’ scale, trusted brand presence, and extensive transatlantic network to showcase U.S. destinations through targeted promotional activity, tactical airfare and package messaging, and editorial storytelling.
Program Benefits
- Showcases tactical air and package pricing within a high-impact retail environment designed to accelerate flight and room night bookings to the USA.
- Deploys a scalable, multi-channel media mix—including OOH, Video on Demand, and Digital Display—to build awareness, drive consideration, and deliver measurable performance.
- Leverages bespoke, destination-specific creative aligned with British Airways’ “Original Sale” campaign, ensuring strong visibility while maintaining alignment with a nationally recognized sales moment.
- Positions the USA within a trusted, long-form editorial environment that drives meaningful inspiration and sustained consideration.
Dates
Markets
Package Details
Media Campaign 1
Video on Demand
- Channel 4 and ITVX (this is subject to availability upon booking)
- Estimated Impressions: 500,000, Estimated Clicks: 5,000, Estimated CTR: 1%
Out-of-Home
- Digital 6-sheets, Estimated Impressions: 2,000,000
Online Promotion
- Programmatic Display Ads, Estimated Impressions: 5,000,000, Estimated Clicks: 2,500, Estimated CTR: 0.05%
Print Promotion
- Editorial Inclusion - within bespoke USA-focused feature in High Life Magazine (Nov/Dec issue), Circulation: 42,500
*Media tactics, channels and timing are subject to change and may be optimized based on market conditions
Total Estimated Impressions: 7,542,500
Media Campaign 2
Out-of-Home
- Digital 6-sheets, Estimated Impressions: 2,000,000
Online Promotion
- Programmatic Display Ads, Estimated Impressions: 5,000,000, Estimated Clicks: 2,500, Estimated CTR: 0.05%
Print Promotion
- Editorial Inclusion - within bespoke USA-focused feature in High Life Magazine (Nov/Dec issue), Circulation: 42,500
*Media tactics, channels and timing are subject to change and may be optimized based on market conditions
Total Estimated Impressions: 7,042,500
Media Campaign 3
Online Promotion
- Programmatic Display Ads, Estimated Impressions: 5,000,000, Estimated Clicks: 2,500, Estimated CTR: 0.05%
Print Promotion
- Editorial Inclusion - within bespoke USA-focused feature in High Life Magazine (Nov/Dec issue), Circulation: 42,500
*Media tactics, channels and timing are subject to change and may be optimized based on market conditions
Total Estimated Impressions: 5,042,500